Friday, January 14, 2011

The best and worst HipHop Fashion Lines


Nowadays, when music artists get the itch to step away from the industry and dive into the world of entrepreneurship, it’s pretty much no surprise that their first venture is a clothing line. But according to Kristin Bentz, retail analyst and president of Talented Blonde, LLC, “the era of the celeb-designer is close to being over, if not already. When the recession hit, so many rappers/actors/personalities rushed to get licensing deals. So now we are overrun at retail with the remnants of rappers past.”

We collaborated with Bentz to critique some of hip-hop’s hottest lines that are still memorable today, not only for their sales, but also for their massive appeal to consumers and demonstrated business savvy on the part of the artist; as well as some of hip-hop’s less memorable brands due to high pricing points, an absence of solid promotion and mismanagement.

Here are Bentz’s picks for fashion lines that have been leaders in the artist-designer arena:


Phat Farm



Rocawear



Baby Phat



Sean John



G Unit



Apple Bottom



Fetish



Billionaire Boys Club & Ice Cream



House of Dereon



Weigh in and let us know what YOU think was rated as the best and worst...

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